This included matched giving totalling $350K from our corporate partner, Downer, and other generous donors. This was our first matched giving campaign on Raisely and we were blown away by the results! Raisely’s fundraising platform meant we could quickly set up a matched giving End Of Financial Year (EOFY) appealby ourselves (without going back-and-forth with Raisely). Nonetheless, we still had to act immediately. It was gratifying to see how many people knew where to turn for help. Zareen: During the peak of the COVID-19 pandemic, Beyond Blue saw a colossal 42 percent increase in calls. What was the outcome of your most recent campaign? Raisely is the fourth member of my community fundraising team! Raisely helps us be there for every fundraiser because our team alone can't do that. It frees up time for our coordinators to focus on what they do best: supporting our fundraisers. That speed and agility is exactly what we want! We’re able to listen to community feedback and take prompt action. We can go into the backend and make simple changes - like reissuing receipts, which we couldn’t do before. This has meant more groups and teams coming together as our fundraisers rally their friends and families to get involved. Some other platforms just hadn’t got up to speed with those concepts!Īnybody can use or engage with the Raisely fundraising platform. They could duplicate what we already had and offer a window into innovation. Why did Raisely become your fundraising platform solution? This was frustrating for our coordinators managing the registrations and obviously for the fundraisers themselves. We sat between the platform’s support team and our fundraisers, so even making simple changes created major bottlenecks. Zareen: It felt like we lacked the innovation to move with the times and support our fundraisers to create more unique and cutting-edge profile pages.Īnd, we needed an easier experience for our coordinators who were managing such high volumes of registrations. This meant that Raisely’s ability to customise was a huge point of difference for us! However, it couldn’t be tailored to fit the diverse needs of each fundraiser and their campaign. We already had a platform where the community could register, submit their ideas and set up automated fundraising pages. The community is incredibly motivated to support the cause most often because they or someone they know has been impacted by mental health challenges.īut they have their own ideas about how they want to raise funds and give back to an organisation they believe can make a difference. It actually makes up more than 20 percent of our philanthropic income. Katie: Community fundraising is huge at Beyond Blue - and very different to other charities! Zareen Syed, Community Fundraising Manager and Katie NIcholson, Fundraising Lead were only too happy to spill the beans on why they moved to Raisely, how the platform is simplifying fundraising for them and what innovation does for charities like Beyond Blue. Raisely’s CEO, Tom Maitland and Content Marketer, Georgie Moore sat down with a couple of Beyond Blue’s hard-working peeps to find out. So how does Beyond Blue rally behind its incredible fundraising community and help them get the most out of their campaigns? It’s no surprise, then, that 150-200 dedicated fundraisers sign up each month to support Beyond Blue.Īll deserving attention, appreciation and support. They’ve been instrumental in starting those (sometimes confronting) conversations about mental health.Īnd their welcoming blue door is always open for the 13 million people who connect with Beyond Blue each year.īecause we now know most people have been touched in some way by mental health challenges. Offering supports and services across the states, they support all people in Australia affected by anxiety, depression and suicide. Beyond Blue is one heck of an organisation.
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